Beginning in 2009, Cheerios will sponsor a fourth Richard Childress Racing car.
Add Petty Enterprises to the ever growing list of teams that are searching for long-term sponsors. After nine years, General Mills will leave the Petty Enterprises organization and sponsor a fourth Richard Childress Racing team. Many are speculating that Bobby Labonte will follow his sponsor to RCR.
Labonte has spent the last three seasons with the Petty's driving the famed number 43 Dodge, and has built a strong friendship with that group. However, RCR has deeper pockets and is unarguably the better option. Additionally, Labonte drives for RCR part-time in the Nationwide Series, and has driven for Kevin Harvick in the past. Labonte is close friends with Jeff Burton and Harvick.
While Labonte is considered a loyal person, he is a competitor, and he possess that will to win.
Loyalty and alliances run deep in NASCAR, however, performance is key in this sport, especially this day in age.
The Petty's are currently in the process of lining up a partnership that would increase the cashflow. The company that has been mentioned is the Medallion Financial Group.
Kyle Petty will give up his seat at Texas as Chad McCumbee will step in. The 45 team is outside of the top 35 in the NASCAR Sprint Cup owner's standings, so the youngster must qualify his way in.
